There are hundreds of law firm web designers out there and most of them are usually involved in the redesign of websites that were initially created by other companies that do not specialize in websites for lawyers. Most of the law firm web designers have to deal with sites that were developed by legal marketing agencies that cut corners in their design approaches. In the long run, these websites fail to drive the required traffic and even convert the visitors into long term clients. With all the expenses involved in legal marketing, it is imperative that lawyers know how to pick the best designer for their firm’s website. Read through this piece for insight on the steps to pick the best Tampa Lawyer website design.
1. What Are the Goals of Your Firm’s Website?
The starting point for selecting a web designer for your law firm is to clearly define your goals. Depending on your area of specialization, your goals will be different from those of another law firm. For instance, a firm that deals with insurance defense will focus more on brand awareness instead of trying to get new leads through their website. On the other hand, if your firm focuses on personal injury cases, your website must focus on conversion of website visitors, return on investment and maintaining your clients.
2. Balance Between the Cost and Long-Term Value
When the design of a law firm’s website is at stake, you must be sure to get what you want. Web designers who cut corners are way too cheap and charge too expensive on custom designs. When designing a website for your law firm, you must focus on its long term value. If your website is designed poorly or is not in line with your firm’s message and culture, the chances are that it will perform poorly. Do not try to save money by looking for a cheap web designer because it will impact negatively on your business in the long run. After some months, you will realize that your business isn’t receiving enough visitors or that the visitors are quickly leaving your website without converting into a lead.
3. Pick a Web Designer Who Is Conversant With Law Firm Marketing
Many law firms often rush to hire web designers who do not specialize in websites for lawyers. Many web developers fail to understand that whatever works best for selling household commodities on a website does not work for marketing a law firm’s services. A law firm’s website designer must understand that a majority of law firm services are need-based and that the online competition between lawyers is saturated. The most important aspect a web designer should understand is that a site’s content is crucial to your business’s success. Designing a website that has no emphasis on authoritative, relevant and high-quality content is similar to putting lipstick on a pig.
4. Go for an Agency and Not Just A Web Developer
The difference between a web designer and an agency is that the former will give you a site with a good look and feel whereas the latter will design your website with a focus towards your long-term marketing strategy. The appearance and feel of your website are just a small chunk of the online marketing puzzle. A web design agency will analyze and examine all your online and offline marketing activities to ensure that your message is the same everywhere, that your law firm’s branding is consistent and that your desired marketing approach pays off. A web design agency will also help you measure your website’s performance and adjust your website and marketing strategy based on the performance data collected.